Last Updated: 21-08-2026

 

This Cookie Policy explains how Deshmukh Group / Aakriti Enterprises, including the businesses and brands represented through this website, including Ixbrand and Aakriti Enterprises, uses cookies and similar technologies when you visit our website.

We use these technologies to keep the website functioning, understand how visitors use it, improve our digital experience, and support our marketing activities.

​

1. What Are Cookies?

Cookies are small text files or similar technologies stored on or associated with your device when you visit a website.

They can help a website remember information about your visit, understand how the website is being used, provide certain functionality and support marketing or advertising activities.

Some technologies may operate without being technically classified as cookies but perform a similar tracking or measurement function. In this policy, we refer to these technologies collectively as "cookies and similar technologies."

 

2. Why We Use Cookies

Depending on the technologies enabled on our website, cookies may be used for the following purposes.

​

Essential Cookies

These cookies are required for the website to function properly.

They may be used for:

• Website security

• Fraud and abuse prevention

• Network and session management

• Page delivery and performance

• Basic website functionality

• Remembering essential technical settings

Essential cookies generally cannot be disabled through the website's cookie-consent controls because doing so may affect core functionality.

Wix places certain essential cookies on websites hosted on its platform for security, stability and core website operation.

​

Functional Cookies

Functional technologies help us provide a more useful and personalised website experience.

They may be used to:

• Remember preferences

• Support interactive website features

• Remember certain visitor choices

• Enable third-party functionality

• Improve the experience of returning visitors

Where applicable, functional technologies will be used according to the choices available through our cookie-consent mechanism.

​

Analytics Cookies

Analytics technologies help us understand how visitors interact with our website.

We may use analytics technologies to understand:

• Number of visitors

• Traffic sources

• Most visited pages

• Visitor journeys

• Time spent on pages

• Clicks and interactions

• Website performance

• Technical errors

• Conversion and enquiry activity

Depending on the tools enabled, this may include Wix Analytics, Google Analytics or similar analytics services.

Wix states that analytics data may depend on visitor cookie consent when a cookie banner is enabled.

​

Marketing Cookies

Marketing technologies may be used to understand the effectiveness of advertising and marketing campaigns and, where applicable, help us show or measure more relevant advertising.

These technologies may include:

• Meta Pixel

• Meta advertising tools

• Google Ads

• Google marketing technologies

• Campaign tracking technologies

• Remarketing or conversion tracking tools

Marketing technologies may help us understand whether visitors reached our website through a campaign, interacted with our content or completed an enquiry or other relevant action.

Non-essential marketing technologies should only operate where the applicable consent mechanism permits them.

Wix identifies Facebook/Meta Ads and Google Ads among examples of marketing integrations that can be affected by cookie consent.

​

3. Wix Technologies

Our website is hosted and operated using Wix.

Wix may place essential cookies and similar technologies on the website for security, stability, performance and core functionality.

The specific cookies used by Wix may change as Wix updates its platform and the features enabled on our website. Wix publishes information about cookies used by its platform and explains that additional cookies may be introduced by third-party applications and integrations.

​

4. Third-Party Technologies

Our website may use third-party services for analytics, marketing, communication, social media, embedded content or other business purposes.

Depending on the services currently active on the website, these may include:

• Google Analytics

• Google Ads

• Meta Pixel / Meta advertising services

• Social media integrations

• Marketing platforms

• Communication and enquiry tools

• Other analytics or advertising technologies

These third parties may collect or process information according to their own privacy policies and terms.

Third-party technologies may also change over time as we add, remove or replace marketing and analytics services.

​

5. Cookie Consent

Where required, we use a cookie-consent mechanism to give visitors control over non-essential cookies and similar technologies.

Depending on the available consent settings, visitors may be able to:

• Accept all cookies

• Reject non-essential cookies

• Select specific categories

• Change their preferences later

When a Wix cookie banner is enabled, Wix states that non-essential cookies and scripts can be withheld until the visitor provides the relevant consent.

​

6. Managing Your Cookie Preferences

You can manage cookies in several ways.

​

Through Our Website

If a cookie-consent banner or preference centre is available on our website, you can use it to change your preferences.

​

Through Your Browser

Most modern browsers allow you to:

• View stored cookies

• Delete cookies

• Block cookies

• Allow cookies from selected websites

• Configure privacy settings

Please note that disabling essential cookies may affect the functionality of our website.

​

7. Analytics and Advertising Choices

If you decline analytics or marketing cookies, some website activity may not be included in our analytics or campaign reporting.

This means that our reported visitor numbers, campaign performance and conversion data may not represent all visitors to the website.

Wix notes that visitors who do not accept applicable cookies may not appear in certain analytics reports.

​

8. Social Media and Embedded Content

Our website may contain links, widgets, feeds or other content from third-party platforms.

Examples may include:

• Instagram

• Facebook

• LinkedIn

• YouTube

• Google Maps

• Other social or third-party services

Depending on how these services are implemented, visiting or interacting with them may result in information being transmitted to the relevant third party.

Some third-party elements may not be fully controlled by Wix's cookie-consent system. Wix specifically notes that certain social tools, third-party apps and custom code may not be covered by its consent log or banner controls.

​

9. Custom Code and Tracking Technologies

We may use custom code or third-party scripts to improve website functionality, measure performance or support marketing.

Where applicable, such technologies may be categorised as:

• Essential

• Functional

• Analytics

• Marketing

Wix provides these categories for custom code and states that site owners are responsible for correctly categorising non-essential custom code.

​

10. Data Collected Through Cookies

Depending on the technology used, information collected through cookies or similar technologies may include:

• IP address

• Device information

• Browser information

• Operating system

• Approximate geographic information

• Pages visited

• Referring websites

• Website interactions

• Clicks

• Session information

• Campaign information

• Advertising identifiers

• Website preferences

We use this information primarily for website functionality, analytics, security, marketing measurement and improving our services.

​

11. International Data Transfers

Some third-party service providers may process information on servers located outside India.

For example, certain global technology providers may process information in the United States or other countries.

Where applicable, such processing is subject to the relevant provider's privacy practices and applicable legal requirements.

​

12. Changes to This Cookie Policy

We may update this Cookie Policy when:

• We add or remove tracking technologies

• We introduce new marketing tools

• We change analytics providers

• Wix changes its platform technologies

• Applicable privacy requirements change

The latest version will always be published on this page with the updated date.

​

13. Contact Us

If you have questions about our use of cookies or tracking technologies, contact us:

Deshmukh Group/ Aakriti Enterprises

Address: Chatrapati Sambhajinagar, Maharashtra- 431  136 (INDIA)

Email: hello@ixbrand.co

Phone: +91 80076 70006

Website: www.ixbrand.co / www.aakritienterprises.in

​

For information about how we process personal information more generally, please see our Privacy Policy.